Nous l’avons fait : Présenter un projet digital à 12

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Il y a des choses qui se font naturellement et d’autres auxquelles nous ne sommes pas vraiment préparés … et présenter un projet à 12 personnes est un bon exemple. Pour ce séminaire, la promotion s’était attelée à refonder la Stratégie Digitale marketing et de communication du Territoire du Beaujolais à l’occasion de sa remise du titre de Géopark.

 

“Avez-vous déjà travaillé dans une équipe de 12 personnes ?”

Alors oui, nous étions 12 collaborateurs prêts à travailler sur ce dossier sur le Géopark du Beaujolais. 12 cerveaux pour y réfléchir et 12 paires de main pour le rédiger. Naturellement, on pourrait penser que cela est bien plus facile car cette énorme charge de travail est répartie et divisée en 12. Oui … mais non. En réalité, au delà d’un certain nombre de collaborateurs, les compétences de Leadership sont encore plus demandées. Et composer avec la personnalité et les caractères de chacun est un travail bien plus difficile que de rendre attractif le Beaujolais, vous pouvez me croire.
En effet, la méthode d’organisation de grandes équipes requiert beaucoup de connaissance de chacun des collaborateurs et la meilleure manière pour communiquer à chacun, et à tous. De plus en envisage une répartition des tâches un peu plus complexe car, adapté au projet et aux appétences de chacun. N’oublions pas non plus, le rôle prédestiné à chacun, en fonction de leur énergie principale et de leur motivation.

 

Méthode #1 : Diviser pour mieux régner.

Puisque nous travaillons sur 3 cibles principales pour le Geopark du Beaujolais, l’équipe de 12 s’est donc naturellement divisée en 3 teams. Ainsi chaque team a une prédominance pour une famille de cible.

Le travail en lui même s’est divisé entre les matinées en groupe entier, et les après-midi en teams.

  • Le matin était donc consacré au débrief et à la présentation du travail par team assisté par un intervenant spécialisé dans la gestion de projet. S’en suivait le brief par nos deux chefs de projet, ainsi que l’actualisation des tâches accomplies et à accomplir.
  • Les après-midis, l’équipe se répartissait en 3 teams pour travailler, chacune, en profondeur sur le marketing et la communication adaptée à chaque cible définie

 

“Plus de cerveaux = Plus de cadrage”

Si nous devions aller vite, nous devions évidemment faire bien. Le rôle de nos deux Cheffes de Projet est donc décisif. En tant que tel, il faut jongler entre la remise en question et la validation du travail. C’est ici que l’enjeu se joue. Naturellement, tous les fichiers du dossier, comme par exemple l’ordre de passage à l’oral, ont été créé sur un Drive. Ainsi les modifications en direct, sont enregistrées et peuvent être restaurées à tout moment. Essentiel lorsque 12 personnes travaillent ensemble.

C’est à ce moment là, que j’aurais bien aimé avoir passé un entretien avec Valérie Vialette, pour comprendre comment communiquer en équipe. C’est dans ce genre de cas, que savoir décrypter la manière de fonctionner de mes collaborateurs de l’ESD, nous aurait éviter de perdre du temps.

projet géopark du beaujolais ESD 2017

 

Si 4 jours ont parus insuffisants pour mener à bien ce projet et le rendre aussi complet et efficace que nous l’aurions voulu, le résultat fut aussi satisfaisant pour nous que pour la cliente. Et ce séminaire à l’ESD de Lyon est définitivement venu boucler en beauté et en sueur le début de ma reconversion dans le digital.

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