ASOS lance sa ligne grande taille pour hommes et emporte tout

Vous aimerez aussi :

En progression parmi une industrie morose, le Prêt-à-Porter masculin est une réelle ouverture à exploiter. Parmi ses axes en croissance, nous retrouvons la mode grande taille pour homme qui est un secteur de niche. Particulièrement en France, ce domaine laisse apparaître peu d’acteurs différents mais pas des moindres. Avec une popularité sans faille, ASOS se lance dans l’aventure et emporte tout sur son passage.

 

L’Homme Plus Size : nouvelle cible des marques de prêt-à-porter

Si nous avons parlé de peu d’acteurs français dans la mode plus size masculine, nous distinguons de grosses pointures. En effet avec Kiabi qui s’engage en faveur des plus de 2XL depuis quelques années, l’entrée de gamme des moins de 30ans est couverte. De plus la Redoute, avec sa filiale Castaluna, s’oriente vers les plus de 40 ans avec une mode grande taille citadine. Précisément, il se trouve que les hommes de plus de 40 ans sont les plus touchés par le surpoids et même l’obésité, Bingo !

Cependant, nous pouvons désormais retrouver de la grande taille masculine chez l’anglais ASOS depuis début 2017 ! Ce dernier s’affiche avec beaucoup plus de style et de caractère que ces confrères français. En outre il distribue, en plus de sa marque propre ASOS Plus, de nombreuses marques grande taille similaires à d’autres pure-player de mode grande taille pour homme. Nous pouvons citer Dickies, Alpha Industries, Duke London, Tommy Hilfiger ou encore Wrangler.

 

lancement-asos-plus-homme

Gamme de prix d’ASOS Plus en comparaison avec un de ses concurrents distribuant les mêmes produits

 

« Vendre du rêve à  toutes les tailles et à toutes les cibles »

Arrivé comme une bombe – auquel nous nous attendions – la gamme Plus Size masculine d’ASOS est une véritable tornade. Secteur de niche vieillissant, ASOS a su, comme toujours, rafraîchir l’image des hommes de plus de 2XL, délaissés par la mode et le style.
Quels peuvent-être leurs moyens de différenciations ? De toute évidence, les acteurs français et les pure-players indépendants ne peuvent pas contrer les prix imbattables que propose ASOS sur des produits similaires, en prenant en compte les services de livraison et de retours nettement supérieurs …

 

38 thoughts on “ASOS lance sa ligne grande taille pour hommes et emporte tout

  1. I just want to say I am just beginner to blogging and site-building and absolutely savored you’re web-site. Probably I’m want to bookmark your website . You definitely have tremendous articles. Thanks for revealing your blog.

  2. Hello! Someone in my Facebook group shared this website with us so I came to look it over. I’m definitely enjoying the information. I’m bookmarking and will be tweeting this to my followers! Terrific blog and terrific design.

  3. My developer is trying to convince me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using Movable-type on a variety of websites for about a year and am anxious about switching to another platform. I have heard good things about blogengine.net. Is there a way I can import all my wordpress posts into it? Any help would be really appreciated!

  4. Admiring the commitment you put into your website and detailed information you provide. It’s awesome to come across a blog every once in a while that isn’t the same outdated rehashed information. Fantastic read! I’ve bookmarked your site and I’m adding your RSS feeds to my Google account.

  5. With havin so much content do you ever run into any problems of plagorism or copyright infringement? My blog has a lot of completely unique content I’ve either created myself or outsourced but it appears a lot of it is popping it up all over the web without my agreement. Do you know any solutions to help reduce content from being stolen? I’d truly appreciate it.

  6. Hi, i read your blog from time to time and i own a similar one and i was just curious if you get a lot of spam feedback? If so how do you reduce it, any plugin or anything you can advise? I get so much lately it’s driving me insane so any support is very much appreciated.

  7. Today, I went to the beachfront with my children. I found a sea shell and gave it to my 4 year old daughter and said « You can hear the ocean if you put this to your ear. » She put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is totally off topic but I had to tell someone!

  8. Greetings! I know this is kinda off topic however I’d figured I’d ask. Would you be interested in exchanging links or maybe guest authoring a blog article or vice-versa? My blog covers a lot of the same subjects as yours and I feel we could greatly benefit from each other. If you are interested feel free to send me an e-mail. I look forward to hearing from you! Terrific blog by the way!

  9. Hello, i read your blog from time to time and i own a similar one and i was just curious if you get a lot of spam feedback? If so how do you stop it, any plugin or anything you can suggest? I get so much lately it’s driving me insane so any support is very much appreciated.

  10. Hey! This is my first visit to your blog! We are a collection of volunteers and starting a new initiative in a community in the same niche. Your blog provided us valuable information to work on. You have done a extraordinary job!

  11. Does your site have a contact page? I’m having problems locating it but, I’d like to send you an email. I’ve got some recommendations for your blog you might be interested in hearing. Either way, great blog and I look forward to seeing it expand over time.

  12. Sweet blog! I found it while searching on Yahoo News. Do you have any suggestions on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Thank you

  13. Fascinating blog! Is your theme custom made or did you download it from somewhere? A design like yours with a few simple adjustements would really make my blog stand out. Please let me know where you got your theme. Thanks

  14. Superb blog! Do you have any suggestions for aspiring writers? I’m planning to start my own website soon but I’m a little lost on everything. Would you recommend starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely overwhelmed .. Any recommendations? Thank you!

  15. When I initially commented I clicked the « Notify me when new comments are added » checkbox and now each time a comment is added I get three emails with the same comment. Is there any way you can remove me from that service? Thanks a lot!

  16. Hi there would you mind letting me know which hosting company you’re working with? I’ve loaded your blog in 3 different browsers and I must say this blog loads a lot faster then most. Can you suggest a good internet hosting provider at a honest price? Many thanks, I appreciate it!

  17. Hello just wanted to give you a quick heads up and let you know a few of the pictures aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different web browsers and both show the same outcome.

  18. I’m curious to find out what blog system you’re working with? I’m having some small security problems with my latest website and I would like to find something more secure. Do you have any recommendations?

  19. Hello! I know this is somewhat off-topic however I had to ask. Does building a well-established blog such as yours require a lot of work? I am brand new to writing a blog however I do write in my diary everyday. I’d like to start a blog so I can share my experience and feelings online. Please let me know if you have any recommendations or tips for brand new aspiring blog owners. Appreciate it!

  20. Do you have a spam issue on this site; I also am a blogger, and I was wondering your situation; we have created some nice procedures and we are looking to exchange methods with others, please shoot me an email if interested.

  21. I don’t know whether it’s just me or if everyone else experiencing issues with your website. It appears as though some of the written text on your posts are running off the screen. Can somebody else please comment and let me know if this is happening to them too? This may be a issue with my browser because I’ve had this happen before. Thanks

  22. Do you mind if I quote a few of your posts as long as I provide credit and sources back to your weblog? My website is in the very same niche as yours and my visitors would really benefit from a lot of the information you present here. Please let me know if this ok with you. Regards!

  23. Hello! Someone in my Facebook group shared this website with us so I came to check it out. I’m definitely enjoying the information. I’m book-marking and will be tweeting this to my followers! Superb blog and wonderful design.

  24. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You obviously know what youre talking about, why throw away your intelligence on just posting videos to your weblog when you could be giving us something enlightening to read?

  25. My spouse and I absolutely love your blog and find most of your post’s to be precisely what I’m looking for. Do you offer guest writers to write content available for you? I wouldn’t mind writing a post or elaborating on a number of the subjects you write in relation to here. Again, awesome blog!

  26. Thank you for all of the work on this site. My mom delights in doing internet research and it is obvious why. A lot of people hear all concerning the lively form you present reliable techniques on your web site and in addition recommend participation from other ones on that area of interest while my simple princess is in fact being taught a lot. Enjoy the remaining portion of the year. You’re carrying out a wonderful job.

  27. Thank you for the sensible critique. Me & my neighbor were just preparing to do some research about this. We got a grab a book from our local library but I think I learned more from this post. I am very glad to see such magnificent info being shared freely out there.

  28. Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your blog? My blog site is in the very same area of interest as yours and my visitors would definitely benefit from some of the information you provide here. Please let me know if this ok with you. Thanks a lot!

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.