Le Plus Size Masculin est porté par Les Femmes Fortes

Vous aimerez aussi :

Si le problème du surpoids se braque sur les femmes, les hommes sont aujourd’hui les plus touchés par la surcharge pondérale. L’apparence physique et surtout le corps passé au crible par la société, les femmes ont su faire de ce body shaming un nouveau combat pour la liberté et le respect d’elle-même. Et les marques de mode ont suivi le mouvement. Mais ont-elles suivi l’évolution de la gent masculine ?

 

Si le secteur du Prêt-à-Porter masculin se porte bien mieux que le féminin, un écart se creuse entre les deux sexes. Les prévisions pour la mode masculine indiquent une progression de 1% en 2018 tandis que le Prêt-à-Porter féminin recule encore de 0,4%. Quels peuvent être les leviers de développement qui permettent au secteur de la mode masculine de progresser ?

 

« 2017, l’année des hommes grande taille de goût »

Des études du contexte difficile du secteur du textile, prouvent que la spécialisation de secteurs de niche sont la clef de la progression de ce marché.

De ce fait, de nombreuses marques développent une ligne plus size pour palier à ce manque. Tommy Hilfiger, qui a pourtant une image juvénile très ancrée, lance ses meilleures pièces en 2XL et 3XL. Ce courant apporte une fraîcheur à un secteur de la mode grande taille triste et dénuée de style.

En effet, ce sont les marques de liquettes, bonneterie et sous-vêtement à destination des seniors qui remportent la palme de la satisfaction client. Mais qu’en est-il des autres ? Les hommes sont-ils condamnés à oublier la tendance au delà du XL ?

 

 

« Le développement de vêtements grande taille grâce au féminisme conduit les hommes à revendiquer ce même droit »

Pure-players, grandes surfaces et magasins spécialisés ont mis en place des rayons exclusifs pour les femmes grande taille. Ces dernières sont, de plus, accompagnées par un nombre grandissant – voire exponentiel – de bloggeuses Plus Size revendiquant la mode pour toutes. Les mannequins grande taille fleurissent sur le web et sur papier glacé, tout comme Ashley Graham pour ne citer que la plus célèbre, et l’industrie de la mode s’arrache ces femmes d’avenir.

Pourquoi voit-on autant de [article] sur le poids des femmes et l’acceptation de leur corps ? Pourquoi ne trouve-t-on pas la même chose chez les hommes ?
Tout simplement parce que la femme reste un mythe de beauté et l’homme peut briller par d’autres qualité que son physique. La société lui somme d’être agréable à l’oeil (De qui ?) peu importe le prix. Tandis que l’homme peut s’occuper d’autre chose que de son reflet dans le miroir. C’est ingrat, rabaissant mais malheureusement vrai.
‘Vrai’, jusqu’au jour où les hommes en embonpoint ont décidé de prendre leur style vestimentaire en main, un style affirmé, un style d’homme. Celui qui ne se laisse pas dicter par les mannequins haute couture, celui qui accepte son corps, comme le font les femmes avec force.

Savent-ils le revendiquer ? Non. Et cela à engendrer un retard de la part des marques dans la définition des nouveaux besoins des consommateurs masculins.

 

 

« La taille ce n’est qu’un chiffre sur l’étiquette d’un vêtement. Autant faudrait-il qu’il y en est des vêtements ! »

Le tour de taille des hommes, preuve de surcharge pondérale, a augmenté de ? Depuis ?. Les tailles dites ‘standards’ allant du S au XL ne couvrent plus la moitié des hommes français touchés par le surpoids. Le fait est qu’aujourd’hui, une partie des hommes ne savent pas où ni comment s’habiller. Contrairement aux acteurs de Prêt-à-Porter féminin, les marques de mode pour homme n’ont pas emboîté le pas du Plus Size masculin. Ce retard accentue un manque à se vêtir pour les hommes grande taille et un manque à gagner pour le secteur du textile.

Jeunes obèses, anciens sportifs, rugbyman amateurs ou cadres débordés sont les délaissés de la mode.

 

 

Bien que Kiabi propose des grandes tailles, sa cible se dirige plutôt vers le père de famille que le jeune trentenaire. Mais depuis l’arrivée d’ASOS Plus sur le marché de la grande taille masculine, la tendance est en marche et les marques les plus fashionnable débarquent pour les amoureux du style. De toute évidence, l’évolution de la mode est lancée et ce marché promet de nombreux rebondissements. Restons sur écoute.

42 thoughts on “Le Plus Size Masculin est porté par Les Femmes Fortes

  1. I just want to tell you that I am very new to weblog and truly savored you’re blog site. Very likely I’m want to bookmark your site . You really have good writings. With thanks for sharing with us your web site.

  2. I discovered your website internet site on the internet and appearance a few of your early posts. Maintain inside the top notch operate. I additional up your Rss to my MSN News Reader. Seeking toward reading a lot more by you later on!…

  3. Do you have a spam problem on this blog; I also am a blogger, and I was wanting to know your situation; we have developed some nice practices and we are looking to exchange techniques with other folks, please shoot me an email if interested.

  4. I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply as I’m looking to construct my own blog and would like to know where u got this from. many thanks

  5. Appreciating the hard work you put into your site and in depth information you provide. It’s awesome to come across a blog every once in a while that isn’t the same out of date rehashed material. Great read! I’ve bookmarked your site and I’m including your RSS feeds to my Google account.

  6. Have you ever thought about including a little bit more than just your articles? I mean, what you say is valuable and all. Nevertheless just imagine if you added some great graphics or video clips to give your posts more, « pop »! Your content is excellent but with images and video clips, this site could definitely be one of the greatest in its niche. Wonderful blog!

  7. Heya great blog! Does running a blog similar to this require a large amount of work? I have absolutely no understanding of coding however I had been hoping to start my own blog in the near future. Anyways, should you have any recommendations or tips for new blog owners please share. I understand this is off topic but I simply had to ask. Kudos!

  8. Hey there are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and create my own. Do you need any coding knowledge to make your own blog? Any help would be really appreciated!

  9. Good day! I know this is somewhat off topic but I was wondering which blog platform are you using for this website? I’m getting sick and tired of WordPress because I’ve had issues with hackers and I’m looking at alternatives for another platform. I would be awesome if you could point me in the direction of a good platform.

  10. My spouse and I stumbled over here by a different page and thought I might as well check things out. I like what I see so i am just following you. Look forward to going over your web page for a second time.

  11. Howdy exceptional blog! Does running a blog like this require a lot of work? I have virtually no understanding of coding however I was hoping to start my own blog in the near future. Anyhow, should you have any ideas or tips for new blog owners please share. I understand this is off subject nevertheless I simply wanted to ask. Many thanks!

  12. Thanks on your marvelous posting! I actually enjoyed reading it, you happen to be a great author.I will ensure that I bookmark your blog and will often come back sometime soon. I want to encourage you continue your great work, have a nice evening!

  13. Hello there! This is kind of off topic but I need some help from an established blog. Is it hard to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about setting up my own but I’m not sure where to begin. Do you have any tips or suggestions? Cheers

  14. First of all I want to say excellent blog! I had a quick question in which I’d like to ask if you do not mind. I was interested to find out how you center yourself and clear your thoughts prior to writing. I have had a tough time clearing my thoughts in getting my ideas out. I truly do enjoy writing however it just seems like the first 10 to 15 minutes are lost just trying to figure out how to begin. Any suggestions or tips? Many thanks!

  15. Have you ever thought about adding a little bit more than just your articles? I mean, what you say is fundamental and all. But just imagine if you added some great graphics or videos to give your posts more, « pop »! Your content is excellent but with pics and clips, this website could undeniably be one of the most beneficial in its niche. Wonderful blog!

  16. I was curious if you ever thought of changing the structure of your blog? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or two pictures. Maybe you could space it out better?

  17. Heya are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and set up my own. Do you need any html coding expertise to make your own blog? Any help would be really appreciated!

  18. I don’t know if it’s just me or if perhaps everyone else encountering issues with your site. It seems like some of the written text in your posts are running off the screen. Can someone else please comment and let me know if this is happening to them as well? This could be a problem with my browser because I’ve had this happen before. Many thanks

  19. Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your webpage? My website is in the very same area of interest as yours and my visitors would genuinely benefit from some of the information you present here. Please let me know if this alright with you. Appreciate it!

  20. Hey there! Quick question that’s completely off topic. Do you know how to make your site mobile friendly? My website looks weird when viewing from my iphone4. I’m trying to find a theme or plugin that might be able to fix this issue. If you have any suggestions, please share. With thanks!

  21. Heya just wanted to give you a brief heads up and let you know a few of the pictures aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different browsers and both show the same results.

  22. Howdy! Quick question that’s entirely off topic. Do you know how to make your site mobile friendly? My site looks weird when browsing from my iphone4. I’m trying to find a theme or plugin that might be able to fix this problem. If you have any recommendations, please share. With thanks!

  23. Wonderful goods from you, man. I’ve understand your stuff previous to and you are just extremely magnificent. I actually like what you have acquired here, really like what you are saying and the way in which you say it. You make it entertaining and you still care for to keep it wise. I cant wait to read much more from you. This is really a terrific web site.

  24. Thanks for sharing excellent informations. Your website is very cool. I’m impressed by the details that you have on this website. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for extra articles. You, my pal, ROCK! I found just the information I already searched all over the place and simply could not come across. What a perfect website.

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.